Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess [...]

Did you get called out for talking too loudly by your grade school teacher? She might have said something like, “Timmy quiet down, you are being too loud.” Or “use your inside tone… your voice carries.” Mrs. Berry was right then, and her wisdom still stands true today. Your voice does carry. More than just [...]

A socialite is a person who participates in social activities and spends a significant amount of time interacting with others of a similar social group.

You’re it. No standing in line behind someone else… and you surely don’t need to be chosen by another person. You do the choosing. [Warning: courage needed.] Pick yourself first. When you decide that you are the one, everything else gets easy. Easy to know who you are. Easy to know what to do. Easier [...]

How would you feel if you discovered that fundamental economic conditions that fuel your business fire just flickered out? What if you overheard the local media outlet blast your prospects with cold and abrasive news messages headlined with gloom and doom? What would you do if you woke up this morning and learned you are [...]