Lead generation is a marketing tool used to generate consumer interest or inquiry into products or services of a business.
Leads can be generated for a variety of purposes including: list building, e-newsletter list acquisition or for winning customers.
These methods typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Your business should strive to generate ‘quality’ leads.
Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.
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